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Pump Jack It is another sad day in the energy industry as Devon makes its exit. We’ve been here before and each time seems a little different. The difference this time is that it is no longer about the price of oil it is the validity of even producing it going forward when you can’t get it to market. Even if we manage to get it there, which will be some time away, will the same market still be waiting or will it have changed? So as the industry fights for survival it ends up facing a new challenge with respect to how what gets to market will be used. These are challenges and processes innovations that companies already hurting financially simple can’t afford. Artificial Intelligence While we all expect the industry will rise again the question is what will it be when it does? As we try new things, adopt new technology, Artificial Intelligence being one I trust we will continue to look at the long terms effects of them. It isn’t enough to just buy into what is being sold, it needs to be treated like any other business enhancement tool/technology. The sad truth is as many companies search for ways to lower costs when all is said and done the question is not only how do we get our lower cost product to a market but who will need or want it when we do? Because if the end result is just a